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Paid Social Executive

  • Ref. : 1000008760
  • UK
  • Other
  • Paid Social Executive Location: London, Tower Hill Hybrid role 1-2 days in the office Contract: Full time, 37.5 hrs per week Package: competitive + benefits About the role: We’re looking for a proactive and hands-on Paid Social Executive to create and execute high-performing B2B paid social campaigns across all paid channels (with a specific focus on LinkedIn). Reporting to the Senior Marketing Manager, you’ll play a key role in audience targeting, campaign management and performance optimisation to support the tactical delivery of marketing objectives. You’ll collaborate with a range of stakeholders to create data-driven, engaging campaigns that drive net new business, deepen relationships with existing customers and drive leads. This is an exciting opportunity for someone with proven experience in B2B LinkedIn advertising who is ready to take the next step—growing their strategic and operational ownership of paid social within a supportive and fast-paced environment. Role Responsibilities: Support the planning, execution, and optimisation of full-funnel paid social campaigns, primarily on LinkedIn, to drive awareness, engagement, and leads Build and segment high-performing audiences using platform tools and insights and implement structured A/B tests to improve creative, copy and targeting. Monitor campaign performance across key KPIs and manage paid social budgets to ensure continuous optimisation, efficient media spend and alignment with broader marketing goals. Collaborate with designers and content creators to deliver on-brand, effective ad Track campaign success through to Salesforce and deliver accurate, insightful reports using tools such as LinkedIn Campaign Manager, GA4, Looker. Your Experience/Skills: Proven experience planning and managing full-funnel B2B paid social campaigns, with a strong focus on LinkedIn. Analytical and data-driven, with the ability to extract actionable insights to optimise performance and present results, using tools such as LinkedIn Campaign Manager, GA4. Desirable - Looker, Salesforce. Solid understanding of paid social objectives, audience segmentation and optimisation, paired with the confidence to challenge and refine proposed audiences, objectives, or KPIs from colleagues less familiar with paid social best practices. Experience of working collaboratively with a range of internal and external stakeholders.
  • TBC

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